Kaunis Iron Corporate Identity

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Re-envisioning Iron

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Tasked with creating a unique identity and a unifying symbol of prosperity

Kaunis Iron is the name of a new mining company with a targeted output of two million tons annually when full production is achieved by first quarter 2019. Later, production might increase. Iron quality in the high grade concentrate will be 69 percent. Kaunis Iron is owned by about 80 Swedish entrepreneurs and employs about 300 people.

Client / Kaunis Iron
Services / Brand Identity, Print Design, Packaging Design, Vehicle Design, UI/UX
Year / 2017
Co-Credits / Vinter

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Thank you for paying my lön

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And Pow Pows trips to the Mountains

My work is based around the concept of Design Thinking. Providing simple frameworks for understanding where to focus innovation efforts and how to structure these efforts for the highest likelihood of success. Through the years I have found many advantages that this design approach brings to entrepreneurial efforts, both within startups and major multinationals. In many peoples’ minds, design amount to an aesthetic exercise. And yes, design can have an aesthetic impact but for me that is neither its primary objective nor its greatest value. If applied strategically, design can deliver many forms of return on investment to a business. Strategic design thinking can help us capture new market opportunities faster, to extend our reach across current markets and into new ones, to deepen relationships with customers. It can even be used to develop and foster internal innovation capabilities and to capture disruptive new market opportunities.

Thanks for checking me out!